公司概况
COMPANY PROFILE

The Bugaboo story starts 20 years ago when Max Barenbrug, now Bugaboo’s Chief Design Officer, graduated with distinction from the Design Academy in Eindhoven because of his innovative view on personal mobility. Together with business partner Eduard Zanen, an elegant yet revolutionary new design was made into a multi-functional stroller with iconic looks.
Bugaboo的历程起步于20年前,当时Bugaboo的现任首席设计官Max Barenbrug以优异的成绩毕业于荷兰埃因霍温声名卓著的设计学院,怀着对个人移动产品的创新想法,他同他的商业合作伙伴Eduard Zanen一同创立了Bugaboo,设计出造型雅致、外观经典的革新性多功能儿童推车。

In the 15 years that Bugaboo has been on the market, it has established itself as the most recognizable stroller brand in the world. Innovation is at the heart of Bugaboo. Being a Dutch design company, we strive to keep things simple, stripping everything down to the bare essentials. Functionality is key. No matter how complex a product, the end result must always combine functionality with aesthetics and be intuitively understandable. We love to create products that are simply stunning, even if that takes years of development.
在Bugaboo问市的15年中,确立了全球最知名儿童推车的品牌地位。创新是Bugaboo的价值核心。作为一家荷兰设计公司,我们力求简单从事,将一切层层剥离直至事物本元。同样,功能性是关键。无论一款产品多么复杂,最终必须要把功能性与美学相融合,且设计直观、易于操作。我们热衷于创造出惊艳之作,即便要历经数年研发的努力。

Bugaboo products are now available in over 50 countries worldwide, both at selected retailers and in the Bugaboo.com web shop. In addition, Bugaboo opened its second flagship store in Berlin in 2014, following the first mono-brand store in Amsterdam’s city center. The company employs over 1000 people who work at HQ in Amsterdam, the Netherlands, one of the offices in the United Kingdom, Germany, Italy, Spain, the United States, France, Australia, South Korea, Japan, Shanghai, as well as in Bugaboo’s own factory in Xiamen, China.
Bugaboo产品在全球50多个国家和地区有售,可通过我们精选的零售商和Bugaboo.com网上商城购买。另外,继首家品牌店落户阿姆斯特丹市中心后,Bugaboo于2014年在柏林开设了第二家旗舰店。公司总部坐落在荷兰阿姆斯特丹,共有1000余名员工,此外在英国、德国、意大利、西班牙、美国、法国、澳大利亚、韩国、日本、中国上海设有办事处,并且在厦门拥有自营工厂。

博格步公司发展史
BUGABOO HISTORY

1994: Bugaboo童车设计诞生
麦克斯-巴仁布拉格凭借在两个方面的设计光荣毕业:移动性(他的城市自行车)和休闲性(他的手推童车)。



 

 

 

 

1996: Bugaboo公司成立
1999: 第一辆童车Classic亮相
2003: Frog发售
Bugaboo Frog童车在英国和美国发售,该款童车创造性的使用了青蛙式的悬挂系统而使得运行平稳,在手柄处设计了刹车,同时采用了可360度随意旋转的车轮。
2005: Cameleon发售
Bugaboo Cameleon童车系列发售,该系列色彩丰富,可按客户定制,包含了Bugaboo所产童车的全部特性。Bugaboo童车遍及4大洲50个国家。
2007: Bee全球发售
2008: Bugaboo厦门工厂设立
2009: Bugaboo和 (RED) TM组织一起参与非洲抗击艾滋病运动,并且推出了Bugaboo Red系列童车。
2010: Bugaboo推出了Bugaboo Bee的改进版,使这款简洁而完备的童车产品更加地便于使用和敏捷。
2011: Bugaboo推出了Bugaboo Donkey,这是第一款为婴儿与物品可双向转换的童车。
2012: 携手荷兰知名时尚二人组Viktor & Rolf 联袂打造合作款Cameleon 3。
2013: 推出 Buffalo全路况儿童推车;Bugaboo ANDY WARHOL特别款儿童推车。
2014: 推出Bee3儿童推车;推出Bugaboo DIESEL特别款儿童推车。
2015: 推出Bugaboo VAN GOGH特别款儿童推车;推出Bugaboo通行证APP。
2016: 推出Bee3 DIESEL ROCK 特别款儿童推车。
2016: Bugaboo BOXER 组合型旅行箱问市。
2017: 推出Bee5儿童推车。
   
1994: the birth of Bugaboo stroller design
Max Barenbrug graduated with double honors in two subjects: mobility (for his double Dutch city bike and leisure for his Bugaboo stroller).
1996: the foundation of Bugaboo international
1999: the first Bugaboo stroller—Bugaboo Classic appeared
2003: Bugaboo Frog
Bugaboo Frog was available in US and UK, this stroller used innovative and unique frog-like suspension to enable smooth movement. Brake was installed at the handlebar, what’s more, this design also adopted 360 angle rotating wheel.
2005: Bugaboo Cameleon
Bugaboo Cameleon series has a wide range of colors and it can be customized to meet different requirements which include all the features of all Bugaboo strollers. Bugaboo is available in 50 countries all over the world.
2007: Bugaboo Bee
2008: Bugaboo (Xiamen) was set up
2009: Bugaboo partners with (RED) TM to join the fight against AIDS in Africa and launches with a (BUGABOO) RED Special Collection.
2010: Bugaboo introduces an improved version of the Bugaboo Bee, making the compact yet complete Bugaboo stroller even more easy and nimble.
2011: Bugaboo introduces the Bugaboo Donkey, the first mono-duo-mono convertible stroller for kid(s) and good.
2012: Launch of Bugaboo Cameleon 3: The Iconic Stroller.
2013: Launch of Bugaboo Buffalo: The All-Terrain Stroller.
2014: Launch of Bugaboo Bee3; Design special Bee3 DIESEL.
2015: Launch of Bugaboo Runner: The Jogging Extension. Bugaboo passport app became popular.
2016: Rediscover the pleasure of travel with the Bugaboo Boxer.
Launch of Bugaboo by Diesel Rock
2017: Bugaboo Bee5: Move freely.
 

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